To be a contributor of enterprise development, employment creation and increasing job choices on the labour market.

Researching innovative Educational Entrepreneurship, Business Administration, Gender, Human Resources Management, Governance, Information Communication Technology, Food and Nutrition as well as Conservation Agriculture.

To promote and increase the emergence of enterprise owners/employer/self-employed employee as well as to ensure that more than 50% of targeted groups engage in the alphabet innovation line of business.

Strong Work Ethic, Innovation, Analytic and critical thinking, Creative problem solving and Respect.